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Identity Design

A new logotype and brand identity for PARADISE, a new-age production company based in New York that thrives on connection by exploring novel modes of storytelling.

We were invited to define and express a new visual identity that highlights the company’s marked innovation, emotion, and visual dynamism. The newly designed logotype takes inspiration from the 16:9 ratio medium and is set in a high contrast black and white color palette echoing classic cinematic title design.

The custom ligatures—created for the Adobe Originals Willow typeface—maintain a concise footprint and evoke the spirit of collaboration. Typographic moments are activated as project stills float in and out of anchored logotype.

Project Team: Shannon Jager, Catarina Freitas, and Lourenco Providencia.

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