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Meta Brand System

Iconography Design

Meta speaks to a global audience. It needs clear, sophisticated, and universal iconography to help transcend language and localization.


The icons we developed used the same human curves and open aesthetic of the Meta illustrations. Together, they form a cohesive set that’s adaptable to any situation, from marketing to product scenarios, flexing in terms of the level of detail and curves for legibility and application at any scale.


This icon system also encompasses the Meta Branded Offers, unique app offerings that merit their own icon system. Each icon serves as in-app wayfinding, while still indicating their use through universal metaphors.


Created at BUCK NY


META Brand System

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